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Stacking up Jon Jones as a PPV Draw

The UFC is betting on Jon Jones becoming the next face of MMA. With Anderson Silva only getting older and GSP openly discussing approaching the end of his career, the UFC needs Jon Jones to be the next face of the MMA. Putting your money behind a young, athletic, well-spoken champion who has dominated his weight class seems like a wise investment.
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The Fight Report: UFC 165

A duel title tilt is a sure way to make me crack open my dusty wallet, and you can be sure DirectTV is getting a little richer at my expense for this Saturday’s UFC 165. The belts on the line are the 205 lb. and 135 lb. honors, as Jon Jones moves closer to breaking Anderson Silva's record-holding titles and Barao looks to ensure his Interim strap becomes the real deal.