Last summer I wrote a piece about the business of MMA, detailing all sides of the fight game as it pertains to the UFC and their fighters. As the topic continues to generate buzz, fighters continue to air their dirty laundry and key players in the UFC continue to curse their way into the hot seat.
Bellator will get their 10th season started in just under two weeks and with the new season comes five new tournaments. While Bellator has deviated a bit, the tournament format is still their bread and butter.
With 2014 just beginning, the UFC is without many of its top draws and UFC 169 didn’t actually help in that matter.
In the UFC on FOX 10 main event, Benson Henderson faced the former Strikeforce lightweight champion Josh Thomson. Henderson, the former UFC lightweight champion, was coming off the first round defeat at the hands of Anthony Pettis in which he lost his belt. Thomson was scheduled to face Pettis for the title last month but took this risky fight instead of waiting at home while Pettis recovers from injury.
If a friend asked you, an avid MMA fan, to describe the World Series of Fighting, what would you say? Honestly, a little over one year into the promotion’s existence, I have no idea what I tell them. And I’m not so sure the brass at World Series of Fighting would know what to say either. Pretty soon though, that uncertainty is going to become a problem. Lofty goals mixed with some financial backing can garner results for some time; but lacking a solid value proposition and true identity is a surefire way to ensure your downfall. Differentiation is vital in a saturated marketplace.
Friday’s MFC 39 had me wondering out loud just who the heck were this guys stepping through the Maximum Fighting Championship ropes. The days of Douglas Lima, Emanuel Newton and even Ryan Jimmo are long gone and now replaced with a handful of castaways and a bunch of yet to be household names.
In the ever evolving consumer landscape, the UFC saw fit to offer a package, Fight Pass, which would serve as ancillary income to their bottom line. Two other contributing factors helped to push this offering to the forefront.
You know that morning after barrage of twitter activity regarding the rates from last night’s episode of The Ultimate Fighter we all so look forward too? Well prepare to be hit over the head with tweets of the sky falling and horrible ratings starting next week when The Ultimate Fighter Nations: Canada vs. Australia gets rolling on FOX Sports 1.