The UFC Fight Pass hosted its first live event early this morning with UFC Fight Night 34 from inside the Marina Bay Sands Expo and Convention Centre in Singapore. The card was built for the Asian market and thus was very heavy with names unfamiliar to fans in the states. … [Read more...]
Global Expansion and a Potential Brand Identity Crisis for the UFC
In revving up their quest for world domination, 2014 will likely be a defining year for the UFC. During their growth over the past 20 years, the promotion has become synonymous not just with mixed martial arts but with the best mixed martial arts has to offer. … [Read more...]